UK authorities issue a new guidance to ensure advertisers don’t mislead consumers

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UK authorities issue a new guidance to ensure advertisers don’t mislead consumers

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To solve the issues brought by microtransactions, the Advertising Standards Authority (ASA) issued new guidance explaining how developers and publishers should present and advertise premium content and currencies for their games. This new guidance refers to advertising made in-game, through a store/platform, and via TV and websites.
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