Nespresso doubles down on effort to create ‘positive change’ with every cup of its coffee

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Nespresso doubles down on effort to create ‘positive change’ with every cup of its coffee

After a âhecticâ year in which sales outpaced expectations, the premium coffee brand Nespresso is shifting its business strategy and operational focus to better highlight and accelerate its fundamental belief that carefully crafted, high-quality coffee can create âpositive changeâ for consumers, suppliers and the environment, according to a top executive.
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