Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

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Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

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By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay.
The post Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant appeared first on Digiday.
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