ByteDance to launch perfume brand Emotif: report

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ByteDance to launch perfume brand Emotif: report

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TikTok owner ByteDance plans to launch a new perfume brand called Emotif, Chinese media Tech Planet reported Thursday. The company hopes the fragrance can allow wearers to express feelings through scents, the report said. ByteDance has invested in several other consumer brands, including sparkling wine brand Kongka, healthy food brand Sharkfit, and oral care brand Senban. [Tech Planet, in Chinese]
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